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Paul Greenberg

  • CRM Watchlist 2012 Winners - Defying Convention

    By Paul Greenberg | February 14, 2012, 3:52am PST

    What We Have So Far
    CRM Watchlist 2012 Pt 1A - The Big Guns
    CRM Watchlist 2012 1B - The Big Guns Again
    CRM Watchlist 2012 - The Winners List
    CRM Watchlist 2012 -  Let the Reviews Roll: The Top of the Top
    CRM Watchlist 2012 Winners - The Generalists
    CRM Watchlist 2012 Winnners - The Marketing Mavens
    CRM Watchlist 2012 Winners [...]

  • CRM Watchlist 2012 Winners - Social Makes Mainstream Moves

    By Paul Greenberg | February 10, 2012, 3:32am PST

    What we have so far:
    CRM Watchlist 2012 Pt 1A - The Big Guns
    CRM Watchlist 2012 1B - The Big Guns Again
    CRM Watchlist 2012 - The Winners List
    CRM Watchlist 2012 -  Let the Reviews Roll: The Top of the Top
    CRM Watchlist 2012 Winners - The Generalists
    CRM Watchlist 2012 Winnners - The Marketing Mavens
    CRM Watchlist 2012 Winners [...]

  • Engagement Defined: Scott Rogers Speaks

    By Paul Greenberg | February 8, 2012, 6:56am PST

    Sometimes clarity trumps everything.  I remember back in the days when we were defining what I called then CRM 2.0, later, thanks to Brent Leary’s convincing discussions, Social CRM and, very soon, just CRM, the war over its definition was intense and sort of stupid ultimately because the customers came up with a definition of [...]

  • CRM Watchlist 2012 Winners - Customer Service Strikes Again

    By Paul Greenberg | January 30, 2012, 4:00am PST

    What we have so far:
    CRM Watchlist 2012 Pt 1A - The Big Guns
    CRM Watchlist 2012 1B - The Big Guns Again
    CRM Watchlist 2012 - The Winners List
    CRM Watchlist 2012 -  Let the Reviews Roll: The Top of the Top
    CRM Watchlist 2012 Winners - The Generalists
    CRM Watchlist 2012 Winnners - The Marketing Mavens
    My Disclaimers for the [...]

  • CRM Watchlist 2012 Winners - The Marketing Mavens

    By Paul Greenberg | January 24, 2012, 4:00am PST

    Last year saw a major explosion of interest in marketing automation a.k.a. revenue performance management and social marketing in particular. What makes this interesting is that we also saw the first clumsy attempts from a strategic standpoint to align marketing to the other pillars of CRM - customer service (AWK-ward) and sales (not too bad [...]

  • CRM Watchlist 2012 Winners - The Generalists

    By Paul Greenberg | January 20, 2012, 6:55am PST

    So far, here’s what we have.
    CRM Watchlist 2012 Pt 1A - The Big Guns
    CRM Watchlist 2012 1B - The Big Guns Again
    CRM Watchlist 2012 - The Winners List
    CRM Watchlist 2012 -  Let the Reviews Roll: The Top of the Top
    Now we get into the hardscrabble stuff.  The winners reviews in their sort of appropriate categories.
    Today, [...]

  • CRM Watchlist 2012 - Let the Reviews Roll: The Top of the Top

    By Paul Greenberg | January 16, 2012, 4:00am PST

    Okay, we’ve done the Big 4 and the winners have been announced. Now we get into the heavy lifting.
    Here are all the CRM Watchlist 2012 posts so far:
    CRM Watchlist 2012 Part 1A - The Big Guns
    CRM Watchlist 2012 Part 1B - The Big Guns Again
    CRM Watchlist 2012 - The Winners List
    This begins the rest of [...]

  • CRM Watchlist 2012 - The Winners List

    By Paul Greenberg | January 10, 2012, 4:00am PST

    I’m going to try something new.  I’ve never done this before. Let me know if you think this is a good way to proceed.
    I’ve now published the two parts of The CRM Watchlist 2012 Winners that cover the Big 4 who pretty much are going to win the award even if they are not doing [...]

  • CRM Watchlist 2012 Winners 1B - The Big Guns Again

    By Paul Greenberg | January 9, 2012, 4:00am PST

    We covered salesforce.com and Microsoft in CRM Watchlist 2012 Winners Part 1A.
    Now we move on to SAP and Oracle.   Hah. Lets roll.
    SAP
    SAP certainly deserves to be a winner in the CRM 2012 Watchlist.  It has been in the past and probably will be in the future.  I’m sure that several of  you are thinking “why? [...]

  • CRM Watchlist 2012 Winners Pt 1A - The Big Guns

    By Paul Greenberg | January 3, 2012, 4:00am PST

    This is it. The first of what will be seven or eight posts on the CRM Watchlist 2012 Winners.  I have to say that is was the toughest year yet - because I was tougher on how they were picked and because the choices were incredibly difficult because of the all around variety and quality.
    The [...]