ZDNet Must Read

• Apple warned off brand-jacking UK TV company name

  Apple is moving forward with its plans to launch a TV — but what will it be called? Certainly not iTV says the independent UK broadcaster.

  Read More »

• Virgin Media gets social with Cisco Quad collaboration tools

  By Eileen Brown | February 14, 2012, 3:55am PST

  Virgin Media has taken a step to becoming a more social business. It is deploying Cisco collaboration tools to its 15,000 workers to enable staff to take advantage of its ‘Flexible Working’ initiative.

• Apple warned off brand-jacking UK TV company name

  By Eileen Brown | February 13, 2012, 3:35am PST

  Apple is moving forward with its plans to launch a TV — but what will it be called? Certainly not iTV says the independent UK broadcaster.

• Cillit Bang and Facebook clean up with All in 1 social commerce offering

  By Eileen Brown | February 9, 2012, 8:46am PST

  Reckitt Benckiser has taken social commerce one step further than its competition by launching and offering its new Cillit Bang cleaning product exclusively on Facebook.

• Barbour buys search ads to fight counterfeit goods

  By Eileen Brown | February 7, 2012, 7:01am PST

  Barbour the British clothing manufacturer selling luxury goods including the iconic waxed jacket has taken steps to fight the flow of fake goods appearing at the top of search results.

• Maplin launches Social Store for geeks on Facebook

  By Eileen Brown | February 6, 2012, 8:20am PST

  Maplin has launched its social store and gives geeks a great ‘in page’ experience.
  Now you can purchase whatever electronic components you like — without leaving Facebook.

• RIM's BeBold campaign -- hashtag fail or genius marketing?

  By Eileen Brown | February 6, 2012, 7:32am PST

  Yet another company has fallen foul of the Twitter hashtag. This time it’s RIM with its BeBold campaign. But were the marketing team naive — or preparing our focus for the BlackBerry 10?

• Sainsbury's rebrands Tiger bread after request from 3 year old

  By Eileen Brown | January 31, 2012, 9:02am PST

  Sainsbury’s has rebranded its Tiger bread to Giraffe bread after receiving a letter from 3 and a half year old Lily. Listening to the customer is good for your reputation - no matter how old the customer happens to be.

• Photographer bullied by over zealous Kingdom Security staff

  By Eileen Brown | January 28, 2012, 10:49am PST

  Kingdom Security staff become abusive to a photographer taking photos of the Golden Wonder factory and create a Twitter storm.

• Groupon purchases Mertago to change social shopping

  By Eileen Brown | January 27, 2012, 10:38am PST

  Groupon has purchased member shopping site Mertado. Will it change our online social shopping behaviour and make us more loyal to the brands we buy from?

• 'Cash Mob' email helps Chagrin Hardware thrive

  By Eileen Brown | January 27, 2012, 4:55am PST

  The owners of the Chagrin Hardware store had a really great trading day on Saturday due to a simple ‘Cash Mob’ email rallying local support for the local store