Enterprise Web 2.0
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Facebook's IPO: The social business implications
With Facebook preparing for its IPO this week, some major changes are coming for the company. This same changes create competitive opportunities and all new challenges for the company. Here’s how going public will affect the social media industry.
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Is it time for a C-level social media executive?
As social media becomes more strategic to the way organizations operate, does this mean it’s time to move the function to the C-suite? Does centralizing make sense, or should responsibility for it be spread across the business?
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CRM investments ramp due to social media and smart mobility
New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data. But are companies really ready to get more social and mobile, or they just reacting to seemingly irresistible customer demand? The companies that understand how to employ new CRM trends strategically seem most likely to benefit.
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Enterprise 2.0 success: News Corp
Even though the media industry is being profoundly impacted by the rise of new forms of digital and social media, that doesn’t mean they can’t use these technologies effectively. As we continue our series on large-scale social business success stories, we examine what News Corp. has accomplished with its internal social network, OurNews.
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Enterprise gamification: Will it drive better business performance?
Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasingly looks to be an effective set of techniques that now has an entire cottage industry forming to make it easier to achieve results.
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Social business around the world
We often think of social business as primarily a Western phenemenon, my trip last week across Asia and Eastern Europe shows that it’s truly global, and sometimes quite different when it comes to platforms, business models, and expectations.
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Consumerization of tech: The new enterprise disruptor
We hear it all the time now, the drumbeat of consumerization. But what makes it different than tech revolutions of the past? It turns out, it’s those very differences that make it more liable to forever change how we acquire and use information technology in the enterprise.
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Enterprise 2.0 success: Yum! Brands
Overcoming the organizational challenges to geographic distribution of employees is one of the primary use cases for enterprise social software. Part 5 in our ten part series on Enterprise 2.0 success stories explores how global fast food leader Yum! brands rolled out social networking to virtually all of their corporate back office workers.
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Great Debate: Social enterprise - Fact or fiction? Live next Tuesday, Feb. 28th at 2pm ET
Dennis Howlett and I finally get our ‘cage match’ on social business. We will debate whether or not the social enterprise is fact or fiction next Tuesday at 2pm ET. We’ll both bring our best arguments and when the dust settles, we’ll all collectively be smarter on this topic du jour.
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Enterprise 2.0 success: BASF
Industrial giant BASF wanted to bring its employees together and drive better business performance, but needed to ensure it was heading in the right direction and that uptake would ultimately succeed. Here’s the story of how they achieved rapid viral growth of their Enterprise 2.0 platform last year.
