mashupcamp
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Converging electronics and entertainment
Drew Martin, CIO of Sony Electronics, talks about the convergence of content and consumer electronics. He explains the company’s move to hook up its Bravia TVs with Internet connectivity so consumers are able to stream movies instantly.
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Focusing on customer service
Drew Martin, CIO of Sony Electronics, discusses the company’s strategy to be more customer-centric. He says, the company is starting to educate customers about its products on the Sony web site, so they can make better purchasing decisions.
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Using social networking to listen to customers
Drew Martin, CIO of Sony Electronics, describes how the company is targeting social networking sites to get better customer feedback and enable development on its next generation of products.
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Drew Martin, CIO, Sony Electronics
Drew Martin, CIO of Sony Electronics, speaks to ZDNet Editor in Chief, Larry Dignan about how IT is facilitating product development at the consumer electronics giant. Martin also shares his views on what the company is doing to get an edge on the likes of Nintendo and Apple in the competitive electronics space.
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The future of RIAs
Gerri Martin-Flickinger, CIO of Adobe, thinks that in the future Rich Internet Applications are going to have many uses, separate from the browser. For example, users will be able to customize their application interface, and the RIAs will provide visibility into back office applications.
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Using Adobe at Adobe
Gerri Martin-Flickinger, CIO of Adobe, explains what it means to “eat your own dog food.” At Adobe, it doesn’t just mean using their own products within the company, but also finding ways to leverage them across the enterprise in unique and interesting ways.
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Meeting in virtual environments
Gerri Martin-Flickinger, CIO of Adobe, believes that collaboration tools are more useful when they center around an activity or event. For example, each employee at her company gets a virtual room that they can hold meetings and share applications.
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Gerri Martin-Flickinger, CIO, Adobe
Gerri Martin-Flickinger, CIO of Adobe, speaks to ZDNet Editor in Chief, Larry Dignan about her top priorities at the graphics software maker. Martin-Flickinger shares her views on new ways the company is collaborating internally and the future of Rich Internet Applications for businesses.
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Dan Darling, CIO, Turner Broadcasting System
Dan Darling, CIO of Turner Broadcasting System, talks to ZDNet Editor in Chief Larry Dignan about overseeing IT operations for many different brands across a global organization. Darling also discusses how the company is getting results while reducing costs, from new a telepresence implementation, to going green inside the data center.
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Communicating globally with telepresence
Dan Darling, CIO of Turner Broadcasting System, says that the company’s most important technology is telepresence. Through teleconferencing, they have been able to build a new facility in Buenos Aires with much more collaboration between the divisions—saving money and speeding up the process.
